Brand Style Guide
This sermon series branding explores humanistic typography, hand-drawn illustrations and this idea of perfectly imperfect justified text to create eye-catching and inviting visuals for four weeks.
These four weeks explored the question: If God created us to be in relationship with others, what does it look like to relate to those around us in today's culture of conflict?
The vision behind the brand photoshoot was to style members of Saddleback's congregation in complementary outfits using brand-colored accessories.
Each person wearing a "Child of God" T-shirt served as a reminder of the Christian ideal that although two people may be different, they are all the same in God's eyes.
Blurred and distorted photoshop effects were used to obstruct all or part of some photos used to convey the mystery of individuals until the barriers are broken down through human connection.
Program Folder - Front
Program Folder - Back
Program Folder - Inside
Brand Asset Appendix
Marketing Assets - App Square, App Banner
Marketing Assets - Email Banner Button, Email Header
Marketing Assets - Web Thumbnail, Web Header, Web Feature
Marketing Assets - Social Shares, Instagram Stories, Facebook Share
