Doable Discipleship is a podcast and YouTube show designed to help believers form a friendship with God through informative conversations and doable next steps. Saddleback Church Family of Podcasts' most influential show was rebranded in 2023 to engage with a younger and more diverse demographic.
The new wordmark uses a timeless and updated serif type from Saddleback Church's Re-brand, featuring the word "doable" set in the italic font to symbolize the actionable steps discussed throughout the various episodes.
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The primary colors used represent the Holy Trinity. With access to three primary colors, making any color is possible - this is an analogy for the Christian belief that with access to the Holy Trinity anything is possible. Finally, the intentional addition of a heavenly magenta visually embodies the believer as a final product of those possibilities.
The reimagined YouTube thumbnails offer standardization with thoughtful repetition while still supporting brand diversity. The typography acts similarly to that of a masthead of a magazine, always in the same spot while the feature articles are highlighted. The various shapes can support images of guest speakers, yet also act as a stand alone graphics when there is no image available.
YouTube Episode Thumbnails
Similar to the YouTube thumbnails, the updated Spotify thumbnails help offer the same standardization across all streaming platforms.
Spotify Episode Thumbnails