The central communications team functioned as an in-house creative agency, supporting 19 local and 7 international campuses. My specific responsibilities across various disciplines are outlined below:

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• Branding: Create and maintain house brand strategy/ identity; develop monthly sermon series and seasonal campaign identities, including fonts, colors, word marks, logos, textures, etc.; build out brand books, style guides, and CC libraries.
   

• Art Direction: Work closely with, and provide creative feedback to, other designers as well as contractors/ vendors/ volunteers in order to maintain the brand voice and visual consistency. Collecting and synthesizing design feedback from creative director, then executing revisions with a high level of accuracy.
   

• Print: Establish campus way finding signage system; create seasonal banners, bulletins, sermon notes, and handouts; support editorial and curriculum design.
   

• Web: Lead designer/conceptualizer over all digital assets for web, email, YouTube, broadcast and streaming platforms.
   

• Photography: Coordinate and art-direct brand photo shoots for lifestyle and product-driven campaigns, both on-location and in-studio; cull, edit, and color-correct images during post production.
   

• Social Media: Lead social media designer from Dec. 2020- Oct. 2023 specifically for promotional and teaching content; contributed to growing instagram account from 70k to 104k followers.
   

• Project Management: Prepare and present concept decks for the creative director, senior copywriter, marketing team and other important stakeholders; manage multiple deadline-driven creative projects with varying priority levels in a fast-paced work environment; archive projects on server and deliver final assets on time.